Footprints Panel - data usage by SBB

The Footprints Panel is a mobility research panel operated by intervista AG. Participants have installed the Footprints Research app on their smartphones, which continuously records their mobility habits. In addition, online surveys are occasionally carried out with participants.

Footprints Panel participants may also be asked whether their personal mobility and survey data can also be used by SBB for research purposes. After consent has been provided, intervista shares personal mobility and survey data to SBB. SBB uses the data exclusively for research purposes.

Below you will find additional, specific information on how SBB uses your data and how it protects it.

Which data from the Footprints Panel are shared with SBB and for what purpose are data used by SBB?

intervista AG provides the following data to SBB:

• Location and movement data, i.e. time, route, purpose of journey and means of transport used for your journeys.
• Survey data, i.e. the personal information that you have provided within the ambit of surveys for the intervista Footprints Panel. These may include for example (non-exhaustive list):
  • your age and gender
  • means of transport to which you or your household have access, e.g. number of cars
  • number of people in your household
  • your Swiss Pass ID (or alternatively your name and date of birth) in order to supplement your mobility data with information concerning available travelcards, cf. next step.

Does SBB supplement this data with its own data?

Yes. SBB can also add data on your travelcards from the SBB databases to the above data:

• validity period of travelcards
• valid route / zones
• purchase price

What does SBB do with this data?

SBB can use these data to generate anonymised, aggregate assessments concerning general mobility habits in Switzerland.

SBB is interested in the following:

• Building basic knowledge on mobility behaviour
• Assessment of the impact of measures and projects
• Aligning new services and products with mobility needs
• Identifying opportunities and risks in the mobility market
• Collection of basic data for the purpose of improving and calibrating transport models

Here are a few examples:

Example 1: SBB analyses how the respective ratios among the various means of transport change over the course of the year.

Example 2: SBB analyses whether or not people who like to go on hiking excursions in the mountains often have a Half-Fare Travelcard.

Example 3: SBB analyses whether the travel distances predicted in transport models coincide with the actual distances travelled by the Swiss population.

Any analysis is under all circumstances carried out in anonymised, aggregate form. This means that it is not possible to make any inferences concerning specific individual people from the results of analyses.

General information relating to data protection at SBB can be found at sbb.ch/datenschutz.

What rights do you have in relation to your data?

• You can stop the transfer of data to SBB at any time.
• You can request information about your data at any time.
• You can have your data deleted at any time.

If you would like to do this, please contact:

How to contact intervista's data protection representative in the EU:

Where is your data stored?

SBB stores your data within Switzerland or the European Union. Data can only be accessed by selected employees of SBB.

For how long are data stored?

Your data will be stored by SBB for a maximum of five years. Assessments covering several years enable important information to be gained concerning changes in mobility habits over time, for instance [Enter here] 3/3 whether particular means of transport are used more frequently. After five years, your data will be completely and irrevocably anonymised or deleted.

Will the data be passed on to third parties by SBB?

No, your data are used exclusively by SBB and are not shared with third parties. An exception to this is third parties who perform data processing tasks on behalf of SBB and are not authorised to use data for their own purposes (so-called contract processors).

Who is responsible for processing the data and is available to answer questions about data protection at SBB?

SBB is responsible for processing the data.

Please use our contact forms or contact us in confidence by post with any questions relating to data protection:

How to contact SBB's data protection representative in the EU: